If you live in the Treasure Valley, you have seen the “For Sale” signs, the new construction projects, and the headlines about our growing city. It seems like real estate is booming. This might have you wondering, “Is now a good time to get my license? Is there enough business to go around?”
It is a great question. Starting a new career is a big decision, and you want to be sure you are entering a field with real opportunity. As someone who works in this market every day, I can tell you that while the competition is real, the potential for success is even greater. Let’s explore what the Boise real estate market looks like and if it is the right place for you.
Boise’s Current Market: A Seller’s Edge
You might hear whispers that the market has cooled off, but the data tells a different story. Although it sometimes feels like a buyer’s market, the numbers confirm that Boise is still a seller’s market. The key indicator is the “average days on market,” which currently sits at less than 60 days. This means properties are selling relatively quickly, signaling healthy demand.
What does this mean for a new agent? It means there is movement. Properties are being listed and sold, and people need professional guidance to navigate these transactions. For 2026, I predict a steady year. We should see mild increases in home values and a slight bump in the total number of units sold. This stability creates a reliable environment for building a business.
Is the Market Too Crowded?
Let’s address the elephant in the room: competition. At last count, there were about 8,000 real estate agents working in the Treasure Valley. That number might sound intimidating, but it shouldn’t be a deterrent.
Think of it this way: the market is large and diverse enough to support everyone. There are opportunities all over the valley, from residential resales and new construction to commercial properties and investment portfolios. The key is not to worry about the 8,000 other agents, but to focus on becoming the one agent a client can’t imagine working without.
I have seen it time and time again. If someone is a people person and has the ability to gain trust, they can be hired as a real estate agent. Success here is not about having a license the longest; it’s about connecting with people authentically. There is always room for another great agent.
Your First Step: Find a Mentor, Not a Niche
So, how do you stand out in a crowd? Many new agents think they need to immediately specialize in luxury homes, investment properties, or a specific neighborhood. I always offer different advice.
Find a good mentor first. Learn the process of selling real estate from start to finish. A great mentor will teach you how to write a solid contract, negotiate effectively, and manage a transaction smoothly. Once you have mastered the fundamentals, you can then decide what niche or specialty you want to pursue. Your passion for a certain area of real estate will develop naturally as you gain experience.
The Modern Challenge: Tech and Marketing
While people skills are timeless, the tools we use are constantly evolving. One of the biggest challenges for new and veteran agents alike is keeping up with technology and social media. It can be intimidating, but it is a challenge that must be met.
We are in a unique window where success is directly tied to our ability to out-market our competitors. This means creating engaging content, understanding digital advertising, and using social media to build a personal brand. Your online presence is your new storefront. Embracing this part of the job is no longer optional; it’s essential for capturing attention and building a pipeline of clients.
The Secret to Success: Community Connection
In a market like Boise, relationships are everything. This is a city that still has a strong sense of community, and your business will grow in direct proportion to the connections you build within it.
This is super important! Make sure you attend networking groups and get to know other local business owners. Join community events, volunteer for a cause you care about, and become a familiar face around town. Your next client is more likely to come from a conversation at a coffee shop or a local event than from a cold call. People in Boise want to work with agents they know, like, and trust.
My Advice: Let’s Do It!
So, is there enough real estate business in Boise to get your license? My answer is a resounding yes. Our market is unique in that it remains in high demand. People are still moving here from all over the country, and current residents continue to move within the valley as their lives change. This creates a steady stream of business that should continue for years to come.
If you have read this and feel a spark of excitement—if you are a “people person” who is ready to build trust, embrace technology, and connect with your community—then I have one thing to say: Let’s do it! Join me in the market. The opportunity is here, waiting for you to seize it.